Superblue Miami Offers Immersive Art

The first of a series of international experiential art centers will make its debut this month in the resurged neighborhood of Alapattah. Located across from the new Rubell Museum, Superblue Miami offers 50,000 square feet of artworks, including immersive environments and large-scale, complex installations combining technology, architecture, music, and performance.

“The vision is to prioritize the audience and general public, shifting the idea of patronage from collecting objects to collecting shared experiences,” says Shantelle Rodriguez, director of Superblue Miami. “Guests will feel like they’re being teleported to other worlds.”

Co-founded by Pace Gallery’s president and CEO Marc Glimcher and former Pace London president Mollie Dent-Brocklehurst, Superblue will mark its launch with Every Wall Is a Door. The exhibition will feature three dynamic, large-scale installations by the world’s leading experiential artists: a mirrored, multi-sensory maze by London-based Es Devlin; a transcendent digital experience created by Japanese art collective teamLab; and an enveloping light-based Ganzfeld work by James Turrell.

“These artists are activists in their own right, and through their works, they bring to the forefront current issues,” notes Rodriguez. “The idea is for guests to walk out with a different perspective.”

In addition to a retail shop filled with artist-inspired items and an outdoor cafe, Superblue’s programming will feature several talks, performances, and workshops. Social distancing guidelines, including limited occupancy, will be enforced; specific time slots for entrance into Superblue will be provided at the time of ticket purchase.