It’s always swimsuit season in Miami. But the city’s most swim-centric celebration is in full swing this month, with Art Hearts Fashion hosting Miami Swim Week July 4-11. This year marks the show’s tenth anniversary, with models taking the runway at the iconic Fontainebleau Miami Beach. “Our team is excited to celebrate a decade of producing some of the most creative and innovative fashion shows ever seen,” says Erik Rosete, founder and president of Art Hearts Fashion. Here’s everything you need to know to hit the hottest shows and activations.
Designs from global favorites like Custo Barcelona, Camilla with Love, Giannina Azar, Natalia Fedner, Mister Triple X, Nike, and Original Penguin (among others) will hit the runways this month. Fans of Y2K fashion will be treated to a block of shows celebrating Ed Hardy, Christian Audigier, Cross Colours, and other throwback favorites. And for inspo from Miami designers, don’t miss shows from:
OMG Miami: With roots in Doral, this brand is known for its fashion-forward use of details such as chains, fringe, mesh, and more.
Liliana Montoya: Hailing from Colombia and based in Miami Beach, designer Liliana Montoya takes inspiration from mermaids and summer romance.
Ethically sourced and sustainable swimwear will be the focus of an entire day’s worth of runway shows, featuring collections from eco-conscious brands, including:
Calibri: This swimwear line uses eco-friendly fabrics that have been recycled from old fishing nets and plastics found in the ocean.
Coralee: Each suit purchased funds the planting of a baby coral reef in the ocean—as evidenced on the tag, which gives wearers the GPS coordinates and a picture of the reef they helped fund.
Shop ‘Til You Drop
This year, the first-ever Buyer’s Bazaar will showcase pop-up shops from more than 40 swimwear, resort wear, athleisure, beauty, and wellness brands. Each day of Miami Swim Week, hotel guests and the general public can browse the goods in the air-conditioned comfort of the Fontainebleau’s Grand Hall. “The focus of this pop-up Buyer’s Bazaar is to provide buyers with a rich networking experience that allows them to connect with innovative brands, buyers, media, models, and consumers all while facilitating direct-to-consumer commerce activity,” Rosete says.
Models will strut their stuff on three runways, including a 90-foot-long catwalk in the Fontainebleau’s Theater. Outdoors, shows will take place on runways extending over one of the hotel’s pools and along the beachfront.