Bacardi Raises the Bar

On the heels of one of the most devastating crises to hit the hospitality and restaurant industries, Bacardi has launched #RaiseYourSpirits, an initiative to support bars and restaurants that have been affected by COVID-19. Bacardi and its brands—among them Grey Goose Vodka, Patrón Tequila, and Dewar’s Blended Scotch—have pledged at least $3 million in financial support to established nonprofits providing aid in the industry, such as the James Beard Foundation and Restaurant Workers’ Community Foundation. In addition, the company announced in late March that it would repurpose eight manufacturing plants across the globe—from Jacksonville to Puerto Rico to France and beyond—to make 267,000 gallons of hand sanitizer to help protect against the spread of the virus.

Text by Chris Dultan

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