No other city celebrates swimwear quite like Miami—especially in the summer. This year, July 8-11 marks the return of PARAISO Miami Beach, the multi-day fashion fair, showcasing the swimwear industry’s most coveted new collections throughout different venues in the Magic City. Guests can expect a whole roster of parties, trade shows, and catwalk presentations in addition to a virtual component. Ahead of this summer’s hottest event, AVM caught up with PARAISO’s co-founder and creative director, Natalija Dedic Stojanovic, to discuss all things swim.
AVM: How has PARAISO’s format adapted since the pandemic?
Dedic Stojanovic: Even though the pandemic strongly affected the fashion industry, it also offered a moment of blessing as we were able to revisit the traditional ways and find new and innovative technologies that we canimplement to bring a better experience for the whole industry. All PARAISO shows are now being live-streamed, reaching 500 million households globally through our media partners.
What can guests look forward to this year?
PARAISO will be back this July with a full in-person schedule of events. We will be activating at new venues such as Joia Beach Club and The Ritz-Carlton, South Beach. Also, we are adding a few exciting wellness and spiritual experiences to our program.
Who are some must-see swimwear designers?
We are excited to see the new collections by industry leaders such as Agua Bendita, Acacia, Mikoh, Beach Bunny, and Luli Fama. Some exciting names will also appear on and off [the] PARAISO runway for the first time.
Why is this event important for the city?
Every year, for four days in July, Miami Beach becomes the capital of swimwear fashion. PARAISO Miami Beach attracts industry professionals from all over the globe and organizes related events inside the main Collins Park Tent, but also in some of the historic hotels and other attractive locations throughout the city. Besides housing major resort, swimwear, lifestyle brands, and numerous experiences, the city is home to the strongest swimwear-focused trade shows: Cabana, SwimShow, and Destination Miami by Coterie. This annual moment for the global resort and swimwear industry is not only important to keep the business of swimwear fashion going but for the ongoing economy, Miami Beach, and tourism.