Fashion Show No-Go
H&M Studio Collection launches its Spring-Summer 2019 line using an innovation immersive theater format.
H&M has challenged the customary method of showing its biannual H&M Studio Collection during Paris Fashion Week, launching the SS19 Studio Collection in an immersive theater format in Sedona, Arizona—but it didn’t stop there. To coincide with the new show format, the brand decided to go with a grand-scale activation right here in Miami, with an influencer campaign featuring some of the city’s best-known personalities in the field, among them Carolina Lindo, Claudia Vergara, Karen Martinez, Martha Graeff and Melody de la Fe. Last month, the influencers came together for an interactive event at the H&M Lincoln Road store to celebrate the latest Studio Collection. Since Miami is the shopping hub for Latin America and an important market for the U.S., H&M saw it as the ideal place to connect with both tourists and locals. Additionally, Miami’s overall vibe ties tastefully with the adventurous and glamorous muse the collection is inspired by, “The Glam Explorer.” The line became available in select stores and online March 21st.
Italian Daze
Couturista Travel can make every fashionista’s fantasy come true this month.
This month, you can indulge your fashion fantasies like you never thought you could, thanks to “Couturista Travel,” a 9-day, fashion-focused luxury tour of Tuscany created specially for fashionistas and shopaholics by Miami locals Myriam Angulo and Lazaro Priegues. The two use their Italian contacts and insider knowledge to provide travelers with VIP access and discounts at the world’s leading fashion houses and museums, fabulous dinners, exclusive vineyard tours and stays in fashion-inspired upscale hotels, including the Ferragamo-owned Gallery Art Hotel. Travelers literally get back-door access to Prada, Gucci, Armani, Ferragamo, Emilio Pucci, Sergio Rossi, Cavalli and Dolce & Gabbana, as well as off-the-beaten-path workshops of private artisans. Tuscany Couture goes beyond what a typical tour company offers in Florence—forgoing tourist-ridden sites to focus on high-end fashion, gourmet cuisine, and luxury lifestyle. For more information and to reserve, visit (quickly!) info@couturistatravel.com.
To Meet Perchance
The latest way to meet your next mate was created right here in Miami.
Single Miamians have discovered a new dating app they love: Perchance. With The Magic City having been named one of the top U.S. cities to watch for the newest tech innovations, and with one of the largest singles populations in the country, it was only natural for tech entrepreneur Dave Gottesmann and his team to launch the app in their own backyard. Using GPS technology, the Perchance app allows users to locate other users who were recently in the same immediate vicinity. When two users confirm a missed connection, Perchance helps them to coordinate a time and place to meet. In seconds, two people who would’ve otherwise missed the opportunity to meet are on their way to forming a real connection. Perchance also integrates with local businesses to provide a place for those users to meet—through partnerships with bars, restaurants, coffee shops and even fitness groups, users gain access to new experiences and often receive discounts and added value when they visit local partners. This combination of technology and innovation has helped Perchance become the dating app that changes the game by giving fate a little push. For more information, visit perchanceapp.com or download the app in the App or Google Play Store.
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