Louis Vuitton’s Spring-Summer 2021 Men’s Collection will be showcased in a multi-faceted installation in the Miami Design District’s Jungle Plaza for its North American debut through spring of 2021. The temporary residency will display the collection within the lively universe of “The Adventures of Zoooom with Friends,” a fantastical cast of characters conceptualized by Louis Vuitton Men’s Artistic Director Virgil Abloh, on a raucous international voyage representing the fundamental belief in inclusivity at the core of the luxury fashion house’s approach to menswear.
First introduced at the 2020 Digital Fashion Week in Paris, “Zoooom with Friends” took the event by storm with their joyfully animated escapades throughout the city. Reborn in Shanghai and Tokyo as gigantic balloons, “Zoooom with Friends” embarked on a global adventure, celebrating Louis Vuitton’s adventurous spirit. Guests at Jungle Plaza will navigate an engaging outdoor environment featuring the larger-than-life balloon figures positioned amongst their bespoke shipping containers, alongside delightfully irreverent sculptures. Louis Vuitton’s temporary residency will also feature a custom Augmented Reality experience. Quick Response codes displayed on the containers will activate via SnapChat, allowing guests to interact with animated incarnations and generate their own shareable content.
The collection represents four pillars of upcycling: new looks made from recycled material, looks repeated from the Fall-Winter 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas. The pop-up will offer clients the opportunity to pre-order the designs ahead of the launch in Louis Vuitton stores worldwide. In addition to the Spring-Summer 2021 Men’s Collection preview, guests will discover a full suite of menswear from Men’s Artistic Director Virgil Abloh, including the second LV2054 Capsule Collection—a performance-inspired technical line–making its international debut.