Miami Beach’s Lincoln Road will wrap its stunning structures in vibrant LGBTQ+ rainbow colors to celebrate Miami Beach Pride in April. The Lincoln Road Business Improvement District (BID) has partnered with Miami Beach Pride to show its support for the LGBTQ+ community in a big, visual way. Throughout the month, visitors can experience the colorful Rainbow Road and show their support by snapping a photo at the festive locales, including: Morris Lapidus’ mid-century modern Lapidus Follies; the shade structure on the 1000 block; The Triangle on the 500 block; Euclid Oval on the 600 block; and Square Arches on the 700 block and using the hashtag #LoveOnLincoln.
The Lincoln Road BID and its businesses will host exclusive programming to celebrate Pride. Casper will support Miami Beach Pride by offering 15 percent-off on purchases made through April 16; 7 For All Mankind will offer an extra 25 percent-off on purchases of $300 or more, along with a Pride t-shirt; Moreover, MAC will open at 9 a.m. April 15 and 16 to offer a Pride makeup glow-up ahead of Miami Beach Pride; and Nespresso will serve a special recipe for 20 percent-off, as well as a prideful happy hour at the To Go Bar April 13, from 5 to 7 p.m.
The Love on Lincoln campaign showcases the Lincoln Road BID’s commitment to the LGBTQ+ community while celebrating love, diversity, and inclusion. More information can be found online.