Cutting-edge concepts, new eateries, and eclectic artists can set up shop on Lincoln Road this season for a limited time. The Lincoln Road Business Improvement District has revealed a retail pop-up program, allowing emerging purveyors to use the open-air promenade as an experimental lab for their operations. Among those featured include Jozy DeFord of Renegade Rustlers, a funky boho-chic vintage boutique, and David Rosen, who owns his namesake art gallery and sculpture garden. Gabriel “Dash” Diaz will also operate his plant nursery, Plant Daddy, which has garnered a reputation among locals for its offerings and plant care know-how. Here, Diaz dishes on his retail concept future.
Why open a plant nursery?
I walked into a plant store three years ago, and my life was never the same. I fell in love with the peaceful energy of the place, had a great conversation with the owner, and left with my first plant—a ponytail palm. Now my apartment is home to 70 plants. During the early stages of the pandemic, I was reevaluating my life decisions, and something just clicked. I decided to turn my green thumb into a business, and Plant Daddy was born.
Why do you think plants are gaining popularity?
It is scientifically proven that plants make people happy and brighten up their space. People take a plant home, watch it grow, and that has a great effect on their well-being.
What inspired your shop selections?
I carry everything from plants that only need to be watered once a week to more exotic, rare species like Alocasia Polly.
What advice do you have for new plant owners?
When people come into the store, I help them match their choices with the space they have available. I also sell water globes, planters, and pots designed to self-water to help with proper maintenance. Plants are simple, really. You just gotta water them, love them, and let them thrive.