In fall of 2020, LIFEWTR launched “Black Art Rising,” a digital art exhibit documenting the diverse artistic responses to the Black Lives Matter movement. The premium bottled water brand’s exhibit was created to not only preserve the moment in time, but to help keep the movement alive and ensure that future generations could access the art and artists who acted as vanguards of change.
In celebration of Black History Month, LIFEWTR created the Black Art Rising Series, a new limited-time bottle collection featuring the artistic expressions of three new Black purpose-led artists:
Adler Guerrier: a Haitian-American multimedia artist who lives and works in Miami, Florida. Guerrier roams the streets of Miami, absorbing urban impressions before producing mixed media drawings, photographs, and videos conveying the collective experiences of cities.
Dawn Okoro: a Nigerian American artist who lives and works in Austin, Texas. Her work is informed by the composition techniques used in fashion photography. Her artwork embodies space, movement, pattern, design, texture, and color; as well as lived experiences and self-reflexivity.
Tajh Rust: a visual artist based in New York and New Haven. Through figuration and abstraction, he explores the relationships between black identity and space. Rust employs film and literary references to draw connections between portraiture, language, and modes of representation.x
In addition to celebrating Guerrier, Okoro, and Rus as artists, LIFEWTR will make $30,000 donations to three organizations of the artists’ choices to help support future generations of Black creative voices and equitable creative resources. These organizations include:
- Perez Art Museum (Selected by Adler Guerrier)
- George Washington Carver Museum (Selected by Dawn Okoro)
- Brooklyn Museum (Selected by Tajh Rus)
LIFEWTR understands that barriers exist and not all creators receive the same opportunities to showcase their work. That’s why, since its inception in 2017, the brand has dedicated its platform to spotlight the work and voices of emerging artists – no matter who they are or where they come from.