Insider’s Guide to Super Bowl LIV


The countdown is on for Super Bowl LIV on February 2, 2020, at the Hard Rock Stadium, and while we don’t yet know which two NFL teams will be competing for gridiron glory, we do know that South Florida will show off in unforgettable fashion. It’s Miami’s record 11th time hosting—and we’ve put together a super itinerary for the biggest sporting event of the year.

Football Spotting
As an official Super Bowl host hotel, expect everything from watch parties to culinary promotions and NFL superstar sightings at Loews Miami Beach Hotel. The iconic South Beach resort will welcome NFL greats and visitors from around the country for a weekend of highly curated Super Bowl themed activations, so find your place at the lobby bar, Bar Collins, or at seafood-centric Lure Fishbar.

Party Like A Pro
Always the most-talked-about party of the week, the men’s magazine Maxim will throw an exclusive bash called “Havana Nights” on a 5-acre private property on Virginia Key, Saturday, February 1, with an impressive roster of celebs and players in attendance. “There’s so much going on during that week that we felt that it was very important to put together an event that would stand out,” says Seth Kaplan, co-founder of In The Know Experiences, who is organizing the pop-up waterfront soiree that will include a massive tent dotted with luxe velvet couches and chandeliers. The over-the-top party with a Latin flair will kick off at 10 p.m. with immersive experiences and performances by The Chainsmokers, Rick Ross and Lost Kings. In true Miami style, guests can arrive by yacht at a private marina and a shuttle will move people to and from the event. For more information on corporate hospitality, email

The 24/7 ultra-club E11EVEN Miami will also transform into a go-to Super Bowl party spot with a week full of entertainment. Guests will enjoy A-list performances mixed with Cirque-style acrobatics flying high above the club’s famed bottle-service party pit, and on Super Bowl Sunday guests can watch the game on their covet-worthy 30-foot LED screen and 52 TVs with surround sound while enjoying a special live performance.

• For the national Super Bowl kickoff and first public appearance by the players and coaches, head to the Super Bowl Opening Night Fueled by Gatorade at Marlins Park on Monday, January 27. Snap photos and gather autographs from players, be part of the media frenzy, and celebrate with the cheerleaders and team mascots.
• Don’t miss the week-long fan fest, Super Bowl LIVE, running from January 25–February 1 at Bayfront Park. Expect a culinary stage with demos and celebrity chefs competing for the best tailgate dish, a range of entertainment from concerts to visual art performances, aerial tricks and stunts on jet skis, fly boards and jetpacks in Biscayne Bay, evening parades, a spectacular firework display and much more.
• At the newly renovated Miami Beach Convention Center, check out the Super Bowl Experience, the NFL’s interactive theme park. From January 25–February 1, fans can participate in immersive exhibits and interactive games, take photos with the Vince Lombardi Trophy, garner NFL player and Legend autographs, and peep the collection of Super Bowl rings.

Football Feast
A bash that can’t be missed is the star-studded Party with a Purpose by Taste of the NFL, taking place on the eve of the big game, February 1, at the Broward County Convention Center in Fort Lauderdale. In its 29th year, the fundraising event brings together exceptional cuisine from prominent chefs from South Florida and around the country, NFL players, coaches, legends and live entertainment, all to support the fight against hunger. This year’s team of guest hosts includes the legendary Coach Don Shula serving as the National Honorary Chair and Chef Andrew Zimmern as the National Culinary Host. Tickets start at $700.

Past & Present
Football fans should head to HistoryMiami Museum’s Super Bowl exhibition “Gridiron Glory: The Best of the Pro Football Hall of Fame” featuring more than 200 NFL artifacts including the 7-lb. sterling silver Vince Lombardi Trophy and items from legends of the game like Tom Brady, Peyton Manning, John Elway and Joe Montana, along with rare photos, one-of-a-kind documents and exciting NFL footage. Fins up: There is also a special “Hometown Heroes” section focused on the Miami Dolphins, where fans can see history-making artifacts from all-time favorites such as Dan Marino and Jason Taylor. The exhibition lasts until Sunday, February 9.

Make It Fashion
Even if it’s football, make it fashion. The uber-stylish Miami Design District will be the epicenter of “Super Style Week,” a mixture of in-store events and activations at some of the neighborhood’s top retailers beginning Wednesday, January 29, along with the 19th Annual Off the Field Players’ Wives Association Fashion Show in Palm Court Plaza on Friday, January 31. “Guests can certainly expect the unexpected, enjoying the hottest fashions from boutiques at MDD while sitting next to a Hall of Famer and his wife,” says Ericka Lassiter, president of Off the Field. “The ladies that represent Off The Field are some of the most fashionable women you will find, but we are also more passionate about serving our communities day in and day out.” Expect to mingle with retired and current NFL players and celebrity guests—along with seeing them around Miami throughout the week. “I will definitely be dining at Prime 112, Papi Steak, Nobu and trying all the new restaurants and partying at the Hard Rock Casino,” says Kijafa Vick, wife of Michael Vick and a co-chair of the event. All proceeds from the fashion show will benefit Reach Higher, former First Lady Michelle Obama’s initiative to inspire students in the U.S. to complete their educations beyond high school, and The Trayvon Martin Foundation.

Feeling Lucky?

If you’ve dreamed of watching the game in person, South Florida Ford is giving fans the chance to win a Super Bowl VIP Package that includes two tickets to the game, a two-night hotel stay, transportation to and from the game, and two VIP tickets to a pre-game party. Enter for a chance to win during all Miami Dolphins home games at the Built FORD Tough activation; text “FORDVIP” to 24928 to receive a link to register to win, or register online at until January 3, 2020.






















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