Freehold, Brooklyn’s sought-after bespoke hospitality concept, debuted its second outpost in Miami’s Wynwood neighborhood on December 4. Much like its New York counterpart, Freehold’s Miami location will offer a wide range of day-to-night accommodations and entertainment.
Freehold will offer a multi-use community space for Miami’s upwardly mobile set. Expertly designed by the acclaimed Rockwell Group, each space offers a curated ambience to enhance guest experience based on the time of day and programming. The hotel also boasts eateries with menus to please every palette, including multiple bars, a Pizza Shop, and a café.
“We fell in love with Wynwood in 2015 and believed our concept would be a perfect fit for the ever-growing neighborhood as Freehold is so much more than just a bar or a restaurant,” said Brice Jones, Freehold’s co-founder and brand developer. “We know we’ve accomplished our goal as creators when we see our guests arrive and utilize the space to work or host a meeting during the day and then stay to enjoy cocktails as the space transforms in the evening, offering a completely different ambience.”
Upon entry, guests will find the café, offering a Third-Wave coffee bar featuring Counter Culture Coffee and light bites. Beyond the café lies the “front desk” at the entrance of the expansive Lobby Bar. The Lobby Bar is the heart of the space and welcomes guests with robust culinary offerings, a full bar, and a spacious common area. On weekdays, the Lobby Bar will serve as an interactive dining and creative space.
As the sun goes down, happy hour kicks off to mark the shift from day to night–the lights are dimmed and the Rockwell Group-designed cabinet veils lift to reveal the back bar liquor display and televisions. Freehold seamlessly takes guests on a journey from coffee to cocktails.
“Our expansive overall program here at FREEHOLD has allowed us the ability to showcase our brand even during these unprecedented times. We have made our culinary program our focal point during the past few months in launching our thin & crispy pizza, which has added another layer to our ever-evolving brand. We are excited to bring it all to Wynwood!”- said Brad Gallagher, Co-Founder
Beyond the Lobby Bar lies the 4,000-square-foot Courtyard, featuring a cumaru wood “pool deck” with creative seating, leading to the central focal point: a sprawling Freehold Teal turfed area for lounging. Here, guests can enjoy different seating options, perfect for relaxing or enjoying a meal outdoors while listening to their favorite local DJ. The Courtyard also offers a trellis roof, bringing a bit of respite from the sun, and a stage for live performances.
Bringing a slice of New York flair to Miami, Freehold selected Pizza aficionado Anthony Falco to assist in the creation of The Pizza Shop, a concept inspired by 1970s NYC slice joints. Hailing from New York’s famed pizza shop Robertas, Falco created a signature thin and crispy style for guests to enjoy, surrounded by tomato-red booths and backlit by hanging stained glass lamps.
Freehold’s Miami outpost is located at 2219 NW 2nd Ave., Miami, FL, 33127.