The Formula 1 Crypto.com Miami Grand Prix returns to the Miami International Autodrome at Hard Rock Stadium in Miami Gardens May 1-3. Just under seven miles away from the action, the Aventura Mall will host activations to get in on the Formula 1 fun.
Aventura Mall will celebrate Formula 1’s return with exclusive happenings:
BOSS x Aston Martin Formula One Team
On April 30, BOSS and Aston Martin Formula One Team will host a public appearance from Fernando Alonso, two-time Formula 1 driving champion, in its Centre Court pop-up. The event will feature a Q&A open to all mall guests, offering an opportunity to hear directly from Alonso. The Q&A will be hosted by presenter Jolie Sharpe.
Guests will enjoy a curated in-store food and beverage offerings, as well as a limited-edition gift-with-purchase. Customers who shop during the event will also receive exclusive signed items by Alonso.
BOSS will host the Centre Court pop-up through May 4.
“Today at Apple”
And on May 1, The Apple Store will host a “Today at Apple” chat led by Susie Woff, former professional racing driver and acting managing director of F1 Academy, and Lissie Mackintosh, Formula 1 presenter, commentator, and content creator.
Driven at The Abbey: Cars and Coffee
Driven, a luxury automotive and lifestyle event series, will debut in South Florida at The Abbey at Aventura on May 2. From 9 a.m. to 1 p.m., Driven at Aventura: Cars & Coffee will feature 150 high-end vehicles courtesy of Prestige Imports; complimentary refreshments from The Salty, Fizz & Matcha, Starbucks, TOKU, North Italia, Tap 42, Salt & Straw, The Amalfi Llama, STK, and Jarana; and family-friendly pottery, painting, and slime from Atelier Alma, CAMP, No Tech Kids, and Lola + The Boys.
Adidas x F1
Also on May 2, Adidas will host an F1-inspired activation from noon to 5 p.m. The event will feature a live DJ, influencer appearances, and a gift with purchase. The experience extends into the mall concourse with an Audi show car on display, accompanied by a branded backdrop and dedicated photo moment. Guests will have the opportunity to capture and instantly receive printed or digital photos via text. In-store, shoppers can browse and purchase official Audi and Mercedes Formula 1 team merchandise.
Facebook Comments