It’s All About Commitment
That’s Equinox, from its fitness concept to its latest “Commit to Something” fashion campaign.
Equinox has a new campaign for 2018: a very cool take on the acclaimed “Commit to Something” campaign, with “Commitment, A Collection by Equinox,” a line of seven one-of-a-kind luxury products inspired by the passion and persistence of some of the most committed people and organizations in the world. The only thing is, none of it is for sale. Instead, the campaign imagery serves as an homage to classic luxury fashion advertising and e-commerce hub commitmentcollection.com, featuring interactive narratives on each product. Designed by some of the world’s most provocative fashion forces, including Off-White’s Virgil Abloh, Shayne Oliver, Y/Project and Eckhaus Latta, the products explore the real-life stories behind The Washington Post’s truth-seeking journalists, the gay civil rights pioneers of The Stonewall Inn, marathoner/activist Kathrine Switzer, and various other people and organizations. Among the one-of-a-kind items is The Truth Lipstick, made from blank newspaper pages from The Washington Post and symbolizing the organization’s commitment to free press and journalistic integrity; and The Real Camo Jacket, composed of actual material from the uniforms of four Heroes Project veterans and symbolizing The Heroes Project’s commitment to wounded veterans, plus five other items. Learn more at equinox.com.