Diamonds might be a girl's best friend, but an impressive watch is certainly a man’s. That was evident by the response when King Jewelers celebrated the art of timepieces with their 4th annual Watch Fair. More than 40 Swiss watch brands brought their latest developments to King Jewelers and professional athletes, celebrities and South Florida's power elite marveled at the new extreme offerings from brands like Concord, Roger Dubuis, Dunamis and Jaquet Droz. The Watch Fair kicked off with a cocktail party with the Professional Athlete Association benefiting Celebrities for Haiti, and proceeds from the event went directly to the charity.