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Calvin Klein Reveals New Logo –

Calving Klein’s newest creative director, Raf Simons, made quite a stir over the weekend.
Early Friday morning the iconic brand took to Instagram to reveal a slightly different logo.
It’s no secret Mr. Simons is looking to spice up the identity of the brand with the help of Graphic Designer and Art Director Peter Saville.

The Instagram post called the new logo “A return to the spirit of the original,” swapping the lowercases for full caps. The logo’s update remains reminiscent of the old logo, only refreshed, without leaving us blind-sided. A style Simons might unveil in his first show for the brand later this month at NYFW.

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