Katy Bitton, Michael Bitton Diamond House
Written by Aventura Magazine // February 2012 // February 2012, Professionally Speaking // No comments
How does one choose the right diamond engagement ring?
The rule of thumb is to buy an engagement ring according to your budget. The question is, is it reasonable to follow the old rule that says it should be worth two months of the groom’s salary? (For example, if you earn $3,000 per month, you’re on the hook for a $6,000 diamond engagement ring.)
That’s up to you.
For such a lavish investment, you should be very educated when you go to buy the diamond, which represents the bulk of the cost of the ring. Most buyers are aware of the 4 c’s (color, clarity, cut, and carat) but in the last few years a fifth “c” has been emerging—the certificate. Not all certificates are created equal, and for that reason one must find a reputable jeweler that has a vast knowledge of diamonds and can explain the differences (i.e. GIA or EGL). Be savvy and do your research. Have a jeweler find exactly what you want. Ideally, your jeweler should have access to hard-to-find diamond sizes, qualities, shapes and colors. No two diamonds look alike, so it is important to view your diamond before purchasing it. Research indicates that 1 in 5 women have had a bad experience in a jewelry store, while 43 percent of consumers distrust jewelers all together. The bottom line: find a jeweler you can, and do, trust. For more information, call 800.669.4367 or stop by The Jewelers Exchange, Booth #20, 19275 Biscayne Blvd., Aventura.










